In order to ensure her popularity, Camilla Cream always does what is expected, until the day arrives when she no longer recognizes herself.

"Meet Nikki Maxwell! She's starting eighth grade at a new school--and her very first diary packed with hilarious stories and art in this SUPER SQUEE updated edition of Book One of the #1 New York Times bestselling Dork Diaries series! Nikki confesses all in her first diary ever: her epic battle with her mom for an iPhone, meeting her new soon-to-be BFFs Chloe and Zoey, falling for adorably sweet crush Brandon, dealing with her zany little sister Brianna's...

Nikki's diary describes a frightful Halloween, on which she helps with her sister's ballet class party at the same time she is Brandon's date for their middle school Halloween dance, where she has promised to spend the evening with her two best friends.

Sixth grader Abigail, assigned a different homeroom than her two best friends and made only the alternate on the pom-pom squad, learns a lot about popularity and true friendship when paired with unpopular Gabby for a year-long "Friendly Letter Assignment."

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

When he's dumped by his beautiful girlfriend, Zack Siler bets a classmate that he can turn any girl into the prom queen. What he doesn't bet on, however, is falling in love.

Everyone knows the cool beans. They're sooooo cool. And then there's the uncool has-bean ... Always on the sidelines, one bean unsuccessfully tries everything he can to fit in with the crowd--until one day the cool beans show him how it's done.

When her crush Brandon reveals that the animal shelter where he volunteers is in danger of being closed, Nikki and her friends enter an ice skating competition to help raise money, an effort that is compromised by an interfering Mackenzie.

In order to be named "Most Popular Rotten Egg" in the school yearbook, fourth-grader Bernie Bridges must figure out a way to prove that he is the most popular student at Rotten School.

"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.